Whether you’re breaking into the market or an old hat to the trade, promotion is the key to success. It would be nice if the stuff dreams were made of were actually real but most of us learn the hard way that this is not always the case. The idea that you could introduce a new promotional bag to the market and set up a website and millions will discover it overnight is pure fairy tale. The fact is to get into any market requires hard work and if you’re trying to get into any industry with a bag you better be ready for a challenge. The competition is incredibly fierce and the only way to success is to be scrappy enough to battle your way to the top. According to the marketing website Chron.com,
“Currently, more than 60,000 businesses market handbags in the United States … Consumers might pay as little as $5 for a bag or as much as several thousand, so your product and your intended customer will greatly determine how you market.”
Before you’re ready to introduce your new handbag to the public there are a few things you should know first. And while there is no tried and true marketing plan that will work every time, there are a few suggestions you should try.
Know Your Customer
Whether your bag is your main sale item or you’re using it to promote something else, you need to understand your customer base. You need to know who will be attracted to the bag you are presenting to the public. Not everyone will be intrigued or interested in having a nice new bag to carry around and everyone doesn’t like everything.
If your target market is teenagers then likely you will present a very different bag to them than one you would present to a savvy business investor. That would be another target demographic all together.
Likely you already have your ideal customer in mind for your new product but it will be beneficial to you to detail who that person is. The more you know about them the easier it will be to tailor your marketing plan in a manner that will appeal to them.
Where to Catch Their Attention
Once you’ve identified your target customer, you have to determine exactly where you are likely going to attract their attention. This means you will need to go to places where they will be. Ideally, you want to know where they shop. A lot of this information will be determined by other factors besides identifying the customer.
For example, if your bag is hand crafted your potential customer may be someone who appreciates and looks for handcrafted items. This could be at a local hobby shop, an online store that specializes in handmade products, or in a high end boutique. The answer to this question can vary widely so make sure you analyze this step carefully before you proceed.
How You Introduce It
Next you want to introduce your bag through the proper medium. There are several avenues you might take in this area. One of the most popular choices for promotions is through the many social media outlets. This is because in today’s modern world this is fast becoming the preferred way to buy goods today. Ideally, it is the main way people communicate on a daily basis and is where you will find all types of consumers, hear their views, and find out what they are thinking. Consider the comments made by the small business website Growth University,
“Social media is a great way for small business to interact with their customers and promote sales. … It’s important to cultivate your social media promotion strategy and tie it into your bigger marketing campaign at large.”
Whether you’re looking to promote a new handbag or to use your new bag as an incentive, knowing the basics skills involved in marketing will definitely be your key to success. While there is no guaranteed road to success when it comes to business, knowing where to start and what you’re dealing with can make the difference between scratching your way to the top or being buried deep in the pile of similar products that are also trying to get noticed.